PORTLAND, Ore. – March 12, 2020 – Western Star is providing a sneak peek of its newest truck in the vocational truck product portfolio of Daimler Trucks North America LLC (DTNA). The truck will be fully unveiled in summer 2020.
“When developing new products, we first evaluate what our customers need, and apply our vocationally-focused design and development expertise together with our global technology and engineering resources to create a solution that will benefit our customers’ profitability,” said David Carson, senior vice president, Vocational sales and marketing, DTNA. “We’re deeply committed to the Vocational market and are looking forward to adding the toughest Western Star yet to our portfolio.”
The new Western Star truck is part of parent company DTNA’s recently announced segment strategy to deepen its focus on segment-specific needs. The newly unveiled structure strengthens DTNA’s customer- and application-focused commitment to Vocational customers while the new truck leverages all of the global design and engineering resources of Daimler for the most proven truck in Western Star history.
In 2019, Western Star introduced an enhanced version of its best-selling truck model, the 4700, which includes updates such as a refreshed interior, more powertrain options, additional truck equipment manufacturer (TEM)-friendly features, and new active safety features. Western Star recently built its 200,000th truck and its newest truck will continue Western Star’s emphasis on productivity, driver comfort and safety while retaining the distinctive styling of a Western Star truck.
The countdown to reveal starts now and the truck will be unveiled in summer 2020.
About Western Star Trucks
Western Star Truck Sales, Inc., headquartered in Portland, Ore., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world’s leading commercial vehicle manufacturer.
Wednesday, June 2, 2021
Industry-First Safety Features from Detroit Assurance Contribute to Safer Roads, Driver Comfort
Tuesday, September 29, 2020
Western Star Introduces the Next Generation of Tough with All-New 49X
Tuesday, September 1, 2020
Proven. Like No Other: Western Star Puts Next Generation Truck Through Hell
Wednesday, June 10, 2020
DTNA Opens Extended Next Coverage Options to All Extended Engine Warranty Customers
Friday, June 5, 2020
Daimler Trucks North America Resumes Production in Mexico, Restarting All Manufacturing Operations
Copyright © Daimler Trucks North America. Privacy Statement, Legal Notices, and Terms. All rights reserved. Western Star Trucks Sales, Inc. is a subsidiary of Daimler Trucks North America LLC, a Daimler company.